Testnet Launch
Huddle01 needed thousands of real users to stress-test their protocol before launch. We made a fully animated cinematic film - set in a mythic Roman colosseum, that gave people a reason to show up.
Problem
Problem
Recruiting testnet users is a cold, technical ask. Huddle01 needed people motivated enough to run sessions, push the network, and show up before there was anything to gain — not just testers, but believers.
Recruiting testnet users is a cold, technical ask. Huddle01 needed people motivated enough to run sessions, push the network, and show up before there was anything to gain — not just testers, but believers.
Solution
Solution
We built an animated world with four warrior characters, each representing a testnet role, coming together around a central orb that mirrored how the protocol itself worked. The story made participation feel like it meant something.
We built an animated world with four warrior characters, each representing a testnet role, coming together around a central orb that mirrored how the protocol itself worked. The story made participation feel like it meant something.
Impact
Impact
800K+ views, 100K+ users onboarded, 600K+ on-chain transactions in 7 days, and 2.5M+ minutes spent on the Huddle01 Meet app.
800K+ views, 100K+ users onboarded, 600K+ on-chain transactions in 7 days, and 2.5M+ minutes spent on the Huddle01 Meet app.
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